During Apple’s September 2024 event, the company unveiled Visual Intelligence as a new feature with the iPhone 16, resembling Google Lens. Activated by a touch-sensitive button named Camera Control, Visual Intelligence allows users to interact with their surroundings more intelligently by identifying objects, providing information, and offering relevant actions. Users can point the device at restaurants for menus and ratings, flyers for events to add them to their calendars, or dogs to identify breeds. Camera Control will also connect users to third-party tools for specialized expertise while maintaining privacy and control over data sharing. Apple assures user privacy by processing data on the device itself, ensuring that the company doesn’t have access to specific user interactions.
