Google announced a partnership with Holocene to support its direct-air capture technology for removing carbon dioxide emissions from the atmosphere, with a $10 million deal to purchase carbon removal credits at $100 per metric ton. This move aligns with the US Department of Energy’s goal to make direct-air capture a viable solution for reducing carbon dioxide emissions. Direct-air capture technology can collect and store carbon dioxide in underground reservoirs, though it has been challenging to scale. Google’s financial support aims to help Holocene capture and store 100,000 tons of carbon dioxide by the early 2030s and improve its DAC technology. Sustainability is a key focus for big tech companies like Google, which is working towards being carbon neutral by 2030. Despite rising greenhouse gas emissions due to AI usage, Google is actively investing in carbon offsets and sustainability initiatives like the partnership with Holocene to address its carbon legacy.
