Apple’s firm stance on requiring apps to make purchases through their platform is exemplified by the recent case of Patreon, as Apple mandates the switch to the iOS in-app purchase system or face expulsion. This move by Apple could potentially impact Patreon creators who rely on paid memberships to earn revenue, as all creators will be required to offer only subscription-based plans on iOS by November, with a migration process lasting until November 2025. Furthermore, Apple will be taking a 30 percent cut on all subscriptions made on the Patreon iOS app, a practice in place since early 2024. Patreon has introduced a tool for creators to adjust prices on iOS devices independently from browser sites and Android devices, allowing flexibility in pricing strategies. This situation highlights the extensive power Apple holds over app developers and the potential implications for their business models.
