In July, streaming had another record-breaking month, as reported by Nielsen’s The Gauge. Streaming accounted for 41.4 percent of all TV viewing, surpassing both broadcast and cable TV. YouTube also had a milestone month, capturing 10 percent of TV usage, the first time a single streaming service reached a double-digit share. Other streaming sites like Disney+ and The Roku Channel also saw personal bests in viewing share. These results highlight the expanding presence of streaming video beyond mobile devices to challenge traditional TV options. Additionally, 10 different titles on streaming platforms reached over 1 billion minutes of viewing in the first week of July, with Netflix’s “Beverly Hills Cop: Axel F” leading the pack. The diverse range of genres and audiences on streaming platforms suggests that the next big hit could come from any platform.
