Amazon is facing a class-action lawsuit in the US District Court for the Western District of Washington, accusing the company of deceptive pricing practices related to Fire TVs. The suit claims that Amazon inflated list prices for Fire TVs to make discounts appear larger and more enticing, leading customers to spend more money than they would have otherwise. The lawsuit alleges that Amazon engaged in a “persistent and uniform scheme” of using fake list prices and omitting critical information about the length and validity of discounts. Plaintiff David Ramirez seeks compensatory and punitive damages under Washington’s Consumer Protection Act, aiming to stop Amazon from continuing the alleged practices. The lawsuit references a similar case in California where Amazon was penalized for misleading pricing practices. Amazon has not yet commented on the lawsuit, but further updates are expected once the company responds.
