The relationship between tech companies and influencers can be complicated, as highlighted by a recent post on Threads revealing part of the sign-up form for Pixel devices that mandated influencers and YouTubers to exclusively feature Google’s hardware over competitors. This requirement led to concerns and confusion among reviewers who did not initially understand that it was for the Team Pixel program aimed at content creators. Google responded by acknowledging the oversight and removing the language from the form. However, questions remain about whether similar demands will be made in a different format moving forward. The goal of providing Pixel devices to creators is to generate positive buzz about the Pixel 9 series, emphasizing the importance of creators promoting the products. Meanwhile, Epic Games has introduced the Epic Games Store to mobile devices, making it available on iOS in the EU and globally on Android, which also brings back Fortnite to iOS more seamlessly. Additionally, the store is launching Fall Guys on iOS and Android for the first time, nearly matching the console and PC versions. Gamescom, the annual gaming trade show in Germany, is set to feature a significant Xbox presence this year, including an opening night livestream and three additional streams focusing on different games. Overall, the dynamic between tech companies, influencers, and gaming events continues to evolve, shaping the landscape of industry collaborations and product promotion.
