Starting next week, Meta will no longer put an easy-to-see label on Facebook images that were edited using AI tools, making it much harder to determine if they appear in their original state or had been doctored. Instead, users will have to tap on the three-dot menu at the upper right corner of a Facebook post and scroll down to find “AI Info” among other options to see if the content may have been modified with AI. Images generated using AI tools will still be marked with an “AI Info” label visible on the post, indicating whether it was labeled due to industry-shared signals or self-disclosed as AI-generated. Meta had initially applied AI-generated content labels to a broader range of videos, audio, and images but changed the label wording to “AI Info” following complaints from photographers regarding mistaken flagging. These adjustments aim to better reflect the extent of AI used in content, especially as doctored images are increasingly used to spread misinformation, impacting the identification of false news during crucial times like election season.
