Active users of Meta’s Threads app may have noticed engagement bait in their “for you” feed, prompting Instagram chief Adam Mosseri to address the issue and assure users that steps are being taken to control the spike in such posts. Mosseri’s acknowledgment on Threads marks the first time the Meta executive has publicly recognized the problem, which involves various forms of engagement bait content circulating on the app’s algorithmic feed. This content ranges from spammy posts to controversial topics designed to provoke heated responses from users. Despite the challenges in addressing this issue, efforts are underway to combat the viral nature of these posts on Threads. The company’s focus on controlling engagement bait reflects a broader concern about the impact of such content on user experience and the platform’s algorithmic mechanics, prompting ongoing discussion and potential solutions for the future.
