The frustrating trend within TikTok (and Instagram and X) culture involves users sharing captivating clips from movies or TV shows without providing any context or upfront information, leading viewers to ask in the comments where the clip is from. TikTok has introduced a new feature called TikTok Spotlight to address this issue. When the platform’s technology identifies a relevant clip, it will include an anchor link to a landing page with additional details about the content, such as a synopsis, cast information, official accounts, and related TikToks. The landing page will also offer information on where to watch the show or movie, either on a streaming service or in theaters. This initiative not only benefits users seeking more information but also provides studios with marketing advantages by creating a hub for interested users to learn more and potentially purchase tickets. TikTok plans to collaborate with creators who align with the content and provide studios with engagement analytics to further promote their projects.
